- Edited
That file is a shell script. You have to set the permissions to "executable" and then run it, like so:
chmod +x chmod +x FTBA_unix_202007161516-479dedc615-release.sh
then
./FTBA_unix_202007161516-479dedc615-release.sh
This will open the FTBA installer.
I just ran it, installed the "Sky" variant and launched it. Seems to work fine.
edit: ninja'd by @pomon
edit2: nevermind, actually launching Minecraft failed. Something went wrong along the way.
Pretty sure it has to do with it trying to use its own Java, as far as I can see. Not sure how to fix it though.