ikey
It is just my opinion but I believe a memorable name and logo are important. They do generate clicks and help the interest grow from there. The blog explains the reason for the name change which I find unconvincing.
Also, it would be nice to have a more streamlined and simple answer how the distro is different from the other ones. There must be something unique that draws people to check it out, donate money, and contribute. If you scroll through social media sites, blogs, or watch Youtube videos the overall impression is, it's just another distro. As an example, there was a post on reddit about the name change, and after someone asked why would you choose Serpent OS (AerynOS) the answer was it is an atomic distro, followed by the statement, oh so it's like Fedora Silverblue or openSuse Aeon, why do we need yet another one when these are available already.
There must be something on the first page, or in the first sentence telling people how this distro is unique and why you want to use it because of the feature(s) xyz. Like Fedora "it just works", or Void Linux "we do not use evil systemd."