so another forum directed me to refracta2usb
that gave some hints which allowed the iso to boot (without a menu) but failed with what seemed like a kernel panic.
interestingly i also got a kernel panic when trying to install on another system via usb stick from the same iso though the sha file matched. where i used dd to burn the iso to usb stick.
the grub2 entry looked something like
set root=(hdx,y)
set isofile=/dir/to/solus.iso
loopback loop $isofile
linux (loop)/boot/kernel
initrd (loop)/boot/initrd.img root=live:CDLABEL=SolusLiveBudgie ro rd.luks=0 rd.md=0 quiet splash
it is the paramaters after initrd.img i think that matters. root is not found here. tried boot=live. that didn't work.