Apple rumored to be going into search

SOLUSfiddler

WetGeek
Same here!! Stupid repetitive hacking away at my keyboard!

Brucehankins

CorvusRuber I would argue that Apple's main focus is services, mostly on the software they build and optimize for their hardware. iPhone sales are still high, but the US is their main market and it's starting to hit a saturation point. You can see the pivot to services and software with the announcement of the Apple One bundle, News+, TV+, and Radio that they've been pushing.
Like you said though, the software is almost entirely optimized and dedicated to the hardware they produce also.

Brucehankins

WetGeek I'm sure they have contracts with a large number of other companies to be the default. I'm also sure there are plenty of places that set Google as the default because of their market position. "It's clearly what the majority of users want, so why not just make it the default", just guessing how the line of thinking would go.

Brucehankins

DataDrake does anybody really like Siri though? I honestly think I'd choose Bixby over Siri, and that's a pretty low bar. I mean setting multiple timers, really Siri?
I think they will advertise their own products and services, but only to a small extent. My guess would be they have an ad-supported model and a subscription plan rolled into one of their bundles with no advertising.

DataDrake

Brucehankins I know a fair number of Apple users, and with the exception of sometimes activating when she's unwanted, Siri is one of their favorite things about Apple products.

DataDrake

CorvusRuber No it isn't. Their business relies 100% on the synergy (ugh) between hardware and software. Apple has always sold computers by appealing to both the hardware and software needs of their users. They make you buy the hardware by having features and form-factors you can't get anywhere else, and, at times, performance that you couldn't get anywhere else. They make you buy the software by having exclusives that you can't get on other platforms and by writing applications themselves that keep people on their hardware. They have always leveraged their software to make you have to buy their hardware.

CorvusRuber Their main source of income is not bare metal anymore like in Ye Good Old Days, but devices are still the only access point to the Appleverse....if you build a walled garden with custom built locks to enter, it's hard to think of key manufacturing as "not core" to your business.

Which by your own admission means that you can't write them off as just a hardware company.

kyrios

DataDrake This is true since the Macintosh... But in the early days Apple computers had expansion slots and were open architecture. I owned an Apple II which had a card with a Z80 processor on it so I could run CP/M operating system on it.

kyrios

SOLUSfiddler however there are major differences between Google which basically makes money by exploiting and selling user data (it is free because you are the product) and Apple which targets high end market. Unlike Google, Apple does not share or sell its user data.

DataDrake

kyrios I definitely was speaking in terms of recent history. Apple is a walled garden nowadays because they control their segments of the markets, but they probably chose the Z80 from the start because compatibility back then was the only way into the market in the first place.

kyrios

DataDrake No actually the Apple II was running on 6502 for MOS Technology processor and the OS was Apple DOS but the one I got had an expansion card with a Z80 CPU and thus I could also run CP/M on the same machine.

I just said this to show that at that time it was really open. But yeah this was a long time ago in a galax... 😛

DataDrake

kyrios Oh, I misread. 6502 was very widely used too. So I'd say the same reasoning applies.

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