I like the looks of the Tesla pickup - I can't wait to see one on the road. It will either make me smile or make me laugh, I'm not sure which.
I admire the showmanship of Tesla. They announce something that nobody can buy in the near future, and people go crazy over it. They are so good at this. The other car companies can't do this because they have trucks (or roadsters or whatever) that they have to sell tomorrow, and they don't want people to stop buying their current vehicles in anticipation of something better a year or two away.