brent Compare and contrast.
You are a band in the 80s. You have access to clubs (maybe), but the cover is under $20, split with different acts.
Before you can even think of getting more forms of revenue/exposure, you have to save up or trade for studio time. You then have to save up for whatever minimum order from a pressing plant (or dub cassettes yourself). Rinse and repeat for most mech (or maybe you have a friend that does screen printing). Maybe you shop your recording to a label (or hell, form your own). You "invest" in a perpetually breaking van to get some exposure beyond your hometown.
Your chances at exposure are limited to fanzines, playing shows, or maybe getting played on a college station. That's it.
Today- you can BUY recording equipment for less than you ever would have previously paid for studio time. You can pirate or do online mixing to your hearts' content (or use linux 🙂 ). You can put this on nearly any medium you want with no minimum orders and charge whatever you want, keeping all the profits. You can set up your merch with several print-on-demand shops. Hell, raid some moms' Cricket and DIY. If you are even remotely established, you can fundraise any of this through kickstarter.
You have exposure to literally most of the world online, with websites who will host (i.e- advertise) you for free or handle the logistics of merch for a cut. Youtube channels devoted to up and coming bands, email lists where you notify people of shows on short notice, contact your musical heroes via email to ask for input (it has been absolutely shocking how effective and how accommodating people have been), etc.
But instead of doing any of this, you put your efforts towards making 0.003 cents from streaming services and being screwed by Ticketmaster because that is the new milieu.
It's like punk rock never happened.
Granted most venues are still a ripoff, but everybody is getting screwed on rent. If you aren't The Germs, you can rent a VFW hall for $150, etc.
Music fans are not on Spotify. Trendsetters are.